A second poster showing a floating horse was released on March 1, 2022. Bloody Disgusting's John Squires said it was "entirely possible that Nope isn't at all the movie it thus far appears to be, with the marketing throwing us off the scent." Lex Briscuso from /Film said that "despite the fact that the new visual doesn't give us very many fresh clues, I'm just happy to see new content continue to pop up out of the blue". On April 16, the NBA Playoffs cross-promoted the film with a clip starring NBA player Stephen Curry. Larry Fitzmaurice of BuzzFeed called it "terrifyingly funny". On April 27, additional footage was shown to around 3,000 exhibition insiders at CinemaCon; Peele asked attendees to be discreet and not reveal any detail about the story. This footage, depicting several characters saying a variation of the word "nope", was later aired as a 30-second television spot during the NBA Finals, confirming the existence of UFOs in the film. Jeremy Methai of /Film called it "thrilling" and noted similarities to the filmography of Steven Spielberg while expressing his belief that "there's something much more going on underneath beyond the extremely easy answer of extraterrestrials terrorizing our helpless protagonists." Four character posters were released on June 7, 2022, with a featurette released the next day. The final trailer was released on June 9, 2022, featuring the Undisputed Truth's 1971 rendition of the Temptations' "Ball of Confusion". Reviewers noted its lighter tone and said it did a better job at explaining the premise. Justin Carter of Gizmodo said it was reasonable to believe the trailer shared too much information, inadvertently robbing audiences from any potential mystery in the story.