Bremont's U-turn will only allow it to be stronger
The Uk company's rebranding sent shockwaves through the replica luxury watches globe, but its true identity will go deeper than logos and styles.
At Timepieces & Wonders 2024, Bremont did one thing: a complete rebrand. Forget other exciting timepieces or surprise launches, it was easily the most exciting subject at the show.
The word " passion" amounts it up. The British watch manufacture has never been without debate, and opinions about it tend to be heated, to say the least. This year noticeable Bremont's first time at Wrist watches & Wonders, and brand new CEO Davide Cerrato revealed the first collections produced completely under his direction. It had been a sensational moment, as well as Bremont hit the ground operating.
The brand required a three-pronged approach: this launched a new compass rose-style logo called Wayfinder; designed a new field watch…